Bearville (formally known as Build-A-Bearville) was an online multiplayer game which opened in late October 2007 and closed in March 2015. The game was opened to further promote the Build A Bear Workshop franchise and allow kids to have a more magical experience; it allowed them to bring their bears - which were called 'Furry Friends' - to life and play with them in an online community, which involved many activities such as minigames and making new friends.